the stillville times

The Stillville Times is a fictional newspaper created as part of an immersive marketing campaign supporting singer-songwriter MICO's debut album. Rather than relying solely on traditional promotional materials, the project uses a custom-designed newspaper as a storytelling vehicle, allowing fans to engage more deeply with the album's themes, characters, and world. By presenting album-related content in the format of news articles, features, advertisements, and other editorial elements, The Stillville Times blurs the line between fiction and reality, creating an interactive experience that extends beyond the music itself. This live marketing initiative is designed to generate curiosity, encourage audience participation, and build a richer narrative around the album release, helping fans feel connected to the story and atmosphere that inspired the music.